:: Brazilian Association of Information Technology and Communication Companies ::

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Press Kit

About BRASSCOM

BRASSCOM, the Brazilian Association of Information Technology and Communication Companies, was created in 2004 with the objective of positioning Brazil as a key player in the global IT services market. The Association gathers all major national and multinational IT companies operating in Brazil, as well as research centers and universities, representing 65% of Brazilian IT-GDP and over 90,000 professionals.

Presently the main mission of BRASSCOM is to create and spread international knowledge about the huge potential of the Brazilian IT industry. The entity also works to improve this sector through the development of its members, in accordance to the needs and expectations of the global sourcing market. Studies and analysis led by world-renowned institutions have been made to provide a higher degree of information about the market and to design the guidelines to pursue our mission.

BRASSCOM heads the insertion of Brazilian Information Technology in the global offshore/nearshore outsourcing market by discussing and representing the interests of its members along with the government as well as with national and foreign opinion makers. The strong relationship with federal, state and municipal authorities is a key factor to foster national policies for the sector.

The association expects to reach US$ 5 billion in Brazil´s IT services exports and develop 100,000 new IT professionals by 2011, with the support of federal and local governments, promoting incentives for development.

Committed to all these objectives, BRASSCOM strategically disseminates, domestically and internationally, the Brazilian IT competence as a synonym for a trustful and competitive market both on price and quality for offshore and nearshore outsourcing needs.

The role of BRASSCOM

Working with governments, universities, companies and institutions on the promotion of programs and technical learning of foreign languages, especially English.
Developing and disseminating, both nationally and internationally, the Brazilian potential of IT.
Increasing the volume of Brazilian exports in the sector.
Promoting partnerships between local and international companies.
Helping the IT industry face the challenge of promoting digital convergence and innovation.
Creating, maintaining and spreading a database on Brazil´s IT industry.
Taking effective measures to establish a competitive, fair and ethical environment for the IT industry.

Why Brazil

Boasting the largest economy in Latin America and the 7th economy in the world, Brazil is becoming a world player in the Information Technology Outsourcing (ITO) and Business Process Outsourcing (BPO) arena. The country has the largest IT labor pool in Latin America, and has achieved excellence in applications management, infrastructure services and security technologies.

Brazil has a large population with strong technical skills, particularly in the IT, engineering, financial, manufacturing, communications and health care sectors. The country is increasing graduation and company quality certification rates. Most of the multinational companies that established major global IT and service centers in Brazil have opted for this country given all these qualities and our "nearshore" advantages.

The Advantages of Brazil

Cost Effectiveness:

Currently, the best combination of scale, infrastructure, HR costs, low turnover rates, geographic position, high productivity and business knowledge make Brazil one of the most competitive locations for offshore and nearshore outsourcing operations in a Total Cost comparison.

Industry Expertise:

Forty five years of investments in Information Technology have led to the creation of a strong and diversified internal IT market, comprehensive infrastructure, world-class universities and a highly-skilled labor pool.

Location and Geopolitics:

Favorable time-zone
Absence of natural disasters
No terrorism or ethnical conflicts
Political and economical stability

Cultural Compatibility:

Most Brazilian professionals are exposed to the business practices and managerial concepts adopted by global companies
Western and democratic society

Government Support:

Federal incentives allow for a reduction on labor charges and income taxes for education, innovation and R&D
Infrastructure and local tax incentives

Brazil´s IT industry has been developed for almost five decades with expressive government and private investments. Industry expertise and a consolidated internal market, together with a National IT Program, put Brazil in a unique position as one of the three international key players in Global IT Sourcing. The country is undergoing a strategic moment to play aggressively the offshore/nearshore outsourcing game, and Brasscom is the main driver to achieve this goal.

Members

Accenture
www.accenture.com

Atos Origin
www.atosorigin.com.br

B2B
www.b2bmagazine.com.br

BRQ
www.brq.com

BT
www.btglobalservices.com

Cast
www.cast.com.br

C.E.S.A.R - Recife Center for Advanced Studies and Systems
www.cesar.org.br

Cisco
www.cisco.com.br

CTI
www.cti.gov.br

CPM Braxis
www.cpmbraxis.com

EDS - Eletronic Data Systems
www.eds.com